1. Overview

Digital Pro Leaders ("we", "us", "our") is a global digital marketing agency. We take privacy seriously — not as a compliance checkbox, but as a fundamental part of how we operate. This Privacy Policy explains what personal data we collect through our website (digitalproleaders.com), our services, and any communications with us, and how we handle it.

By using our website or engaging our services, you acknowledge you have read this policy. If you do not agree, please discontinue use of our site or contact us before proceeding.

2. Who we are

Data Controller: Digital Pro Leaders

Website: https://digitalproleaders.com

Email: info@digitalproleaders.com

We operate globally, with a specialisation in digital marketing services for businesses in Australia and the Asia-Pacific region, as well as clients worldwide. References to "applicable law" in this policy include relevant legislation in all jurisdictions where we operate and where our clients are located, including but not limited to the regulations listed in Section 9.

3. Data we collect

3.1 Information you provide directly

• Contact inquiries: Name, email address, phone number, and message content when you submit our contact form or email us.
• Service engagement: Business name, website URL, marketing goals, billing details, and other information necessary to provide our services.
• Communications: Records of calls, emails, or messages between us.

3.2 Information collected automatically

• Usage data: Pages visited, time on site, click paths, referring URLs, and session duration — collected via cookies and similar technologies.
• Device & technical data: IP address, browser type and version, operating system, screen resolution, and device type.
• Location data: Approximate geographic location derived from IP address (country/city level — not precise GPS data).
• Analytics data: Aggregated and pseudonymised data from platforms such as Google Analytics 4 (GA4).

3.3 Data from third parties

• Information from ad platforms (Google Ads, Meta/Facebook) when you interact with our paid campaigns.
• LinkedIn profile data if you contact us via LinkedIn.
• Publicly available business information used for prospecting or outreach.

4. How we use your data

• Responding to inquiries and providing the digital marketing services you have requested.
• Improving our website and user experience through analytics and A/B testing.
• Marketing communications — sending updates, newsletters, or promotional content (only where you have consented or where we have a legitimate interest and you have not opted out).
• Running paid advertising campaigns on platforms like Google and Meta, including remarketing to prior site visitors.
• Fraud prevention, security, and protection of our legal rights.
• Legal and regulatory compliance, including responding to lawful requests from authorities.
• Business administration — invoicing, record-keeping, and operational purposes.

We do not use your personal data for automated decision-making or profiling that produces significant legal effects without your knowledge.

5. Legal basis for processing

Depending on your location, we rely on different legal grounds to process your personal data:

For users in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with similar requirements, the legal bases above align with Articles 6 and 7 of the GDPR (or equivalent applicable legislation).

6. Sharing your data

We do not sell your personal data. We may share it with:

6.1 Service providers (processors)

• Website hosting: Hostinger (infrastructure provider)
• Analytics: Google Analytics, Google Search Console
• Advertising platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Microsoft/Bing Ads
• Email: Our email service provider for transactional and marketing communications
• CRM & business tools: Internal tools used to manage client relationships

All processors are bound by data processing agreements and are only permitted to use your data as instructed by us.

6.2 Legal disclosures

We may disclose personal data if required to do so by law, court order, or a regulatory authority, or to protect our rights, safety, or the safety of others.

6.3 Business transfers

In the event of a merger, acquisition, or sale of all or part of our business assets, personal data may be transferred as part of that transaction. We will notify you via email or prominent site notice of any such change in ownership or use of your data.

7. Cookies & tracking technologies

We use cookies, web beacons, and similar technologies to operate and improve our website. Here's a breakdown of what we use:

Managing cookies

You can manage your cookie preferences at any time using the button below, or by adjusting your browser settings. Note that disabling certain cookies may affect the functionality of our website.

Third-party cookies

Some cookies are placed by third-party services we use (Google, Meta, LinkedIn, Bing). These parties have their own privacy policies. We recommend reviewing:

• Google Privacy Policy
• Meta Privacy Policy
• LinkedIn Privacy Policy

8. Data retention

We retain personal data only as long as necessary for the purposes described in this policy, or as required by law:

• Contact form submissions: Up to 2 years from date of receipt, or for the duration of a business relationship.
• Client service records: Up to 7 years for legal and financial compliance.
• Marketing consent records: Until consent is withdrawn, plus a reasonable period thereafter for compliance evidence.
• Analytics data: As configured in Google Analytics (default 14 months for user-level data).
• Cookies: As per the durations in Section 7.

When data is no longer needed, it is securely deleted or anonymised.

9. Your rights

Depending on where you are located, you may have the following rights regarding your personal data. We honour these rights globally, not only in regulated jurisdictions.

• Access:Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion:Request deletion of your data ("right to be forgotten"), subject to legal retention requirements.
• Restriction:Request we limit processing of your data in certain circumstances.
• Portability:Request your data in a machine-readable format.
• Object: Object to processing based on legitimate interests, including direct marketing.
• Withdraw consent::Where processing is based on consent, withdraw it at any time without affecting prior lawful processing.
• Non-discrimination:Exercise any of the above rights without receiving discriminatory treatment from us.

To exercise any of these rights, contact us at info@digitalproleaders.com. We will respond within 30 days (or the applicable statutory timeframe in your jurisdiction).

10. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These include:

• HTTPS encryption across our website
• Access controls limiting data access to authorised personnel only
• Regular review of our data handling practices
• Use of reputable, vetted third-party platforms with their own security certifications

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights or freedoms, we will notify you and the relevant authority as required by applicable law.

11. International data transfers

As a global digital marketing agency, data we collect may be transferred to and processed in countries other than where you are located. In particular, we use platforms (such as Google and Meta) that operate globally and may process data in the United States or other countries.

Where we transfer data outside of your country or region, we ensure appropriate safeguards are in place, which may include:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• UK International Data Transfer Agreements (IDTAs)
• Reliance on third parties with valid adequacy decisions or certifications (e.g. Data Privacy Framework)
• Your explicit consent where no other mechanism applies

You may request details of the specific safeguards in place for any transfer by contacting us.

12. Children's privacy

Our website and services are not directed to individuals under the age of 16 (or the applicable age of digital consent in your country). We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a minor, please contact us immediately at info@digitalproleaders.com and we will delete it promptly.

13. Third-party links

Our website may contain links to third-party websites, tools, or social platforms. This Privacy Policy does not apply to those sites. We encourage you to read the privacy policy of any site you visit. We are not responsible for the privacy practices of external parties.

14. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

When we make material changes, we will:

• Update the "Last updated" date at the top of this page
• Display a notice on our website
• Where required by law, notify you directly by email

We encourage you to review this policy periodically. Continued use of our website after changes take effect constitutes acceptance of the updated policy.

Contact us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: